Some small differences but similar overall.
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*According to Cruelty-Free Kitty, Smashbox is cruelty-free but their parent company is not. Rimmel is not cruelty-free. Makeup Maven, Kristin, says: Smashbox has made a very convenient product - a lip liner in packaging that sharpens the tip of the liner every time you tighten the lid, meaning you always have a very sharp pointed tip for a precise lip line. However, this also means that you lose a fair amount of product in the constant sharpening. Rimmel's packaging twists up (no need to sharpen) and has a much larger, slanted tip to the liner. Both of these liners helped my lipstick last longer throughout the day, and prevented bleeding outside of my lip lines. I also tested these as all over lip colors and the Rimmel was a much smoother, creamier product to wear, which I found I preferred. The Smashbox liner settled into my lip lines and was much drier. If a precise lip liner is important to you, the Smashbox is the clear winner here. However, if you're looking for a solidly performing lip liner, the Rimmel is a great choice that also saves you $15.
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