Not very similar to the name brand.
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In spite of the different ingredient formulations, our consumers found using the products to be fairly similar. Both products had a similar smell, with a slight preference for Neutrogena. Our consumer testers also noted that there was more solution on the Neutrogena wipes and that they were wetter. Roughly 2/3s of our testers would purchase the name brand, but still indicated that the store brand was a quality product. Overall Similarity Score: 66%. We weight ingredient composition heavily when calculating similarity scores, and as such this product scores low. But in this case, Equate is offering an alcohol-free version of the product, and if you are in the market for an alcohol-free wipe, this can be a decent store brand to save some money with.
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