Not very similar to the name brand.
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The packaging was similar, but the similarities end there. We took one of each wipe out and laid them side-by-side. The Great Value (Walmart) brand smelled greatly of chemicals, while Clorox had a fresh lemony-smell. Additionally, the Great Value wipe was thin and torn. The Clorox wipe was thick, and had more cleaning product on it. We found this helped for an easy spread across our counters, covering more space per wipe.
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