Similarity Rating: 68%
Not very similar to the name brand.
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Shape Tape is $27 and Ulta Beauty is $9. Our beauty guru thought the Tarte applicator was much larger than the Ulta applicator, but they both had the same texture. Both are a nice color, and lay on top of the face rather than blending in. The Tarte concealer is noticeably thicker than the Ulta, and you lose some of the tackiness that comes from Tarte.
CONCLUSION Not very similar to the name brand.
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