Not very similar to the name brand.
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*Both Tarte and Makeup Obsession are cruelty-free* Makeup Maven, Kayla, says: Tarte is $27 for 10ml & Makeup Obsession is $10 for 13ml. Makeup Obsession is in a very fat tube while Tarte is much thinner. Tarte has a large doe foot applicator while MO has a paddle-like applicator which I did not like as it didn't pick up much product & getting into the spaces for contouring & under eye was a bit difficult. Both products blend well - Tarte is very full coverage. Makeup Obsession is not as thick as Tarte nor is it as full coverage. It dries quite quickly & does crease. It's also quite drying on me. I usually have to set with setting powder to get rid of creasing but where this was so drying it didn't really help. Tarte is much more hydrating. Makeup Obsession did okay at covering my dark circles but I think Tarte did much better. MO contains caffeine which is said to help with dark circles & puffiness. I don't think these are very good dupes for each other as one formula is much thicker in consistency and much more hydrating. If I was going to continue to use Makeup Obsession it would be more for spot blemish concealing only.
The only thing I’ve found that comes close to Tarte’s coverage is Ashley Seivert Beauty, and while it’s a tad less thick, it covers just as beautifully and for me was a better product.
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