Not very similar to the name brand.
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*Both of these brands are cruelty-free* Makeup Maven, Kayla, says: Cover FX is $42 for 15ml & Makeup Obsession is $12 for 15ml. Both products are in glass component with a glass dropper. Cover FX doesn't have much of a smell & Makeup Obsession smells like nail polish. Both products side by side in the bottles look extremely similar - a golden silver shimmer but when you look closer at the Makeup Obsession's bottle you notice that it has blue/purple color shift to it. Target or Revolution's webpage does not state this. They only state it as a golden shimmer. I was surprised when I put it on seeing the different colors when I moved my face. Cover FX's Moonlight is a gold/silver shimmer. Both products have the same consistency - I applied these several different ways and every single time Cover FX was much harder to blend out on my skin. I applied each brand with my finger, a brush & a beauty blender. Cover FX dried much quicker and was much harder to blend out compared to Makeup Obsession but even though it didn't blend out easy Moonlight is very blinding and lasted all day. MO blended like a dream & I will tell you, it is BLINDING. This liquid highlighter is awesome. No complaints here. Due to the blue/purple shift MO is NOT a color dupe for Cover FX's Moonlight - but formula wise this is extremely similar and actually better because it blends out like a dream - extremely blinding & lasts all day. You will not be disappointed
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