Similarity Rating: 98%
Great dupe--very similar!
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Up&up knocks it out of the park! Nearly identical packaging, scent (they're both fragrance free), and afterfeel. The up&up is a little filmier during your lather, so you don't need to use as much. Using less may not feel as natural to some people, but testers agreed they would happily switch to save about $3!
CONCLUSION Great dupe--very similar!
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