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*Both brands are certified cruelty-free according to Ethical Elephant and PETA. Makeup Guru, Kayla, says:ABH Dipbrow is $18 for 4.4 grams & AOA Go Brow is $1 for 3 grams. I got ABH in Soft Brown, that is my usual go-to color for brow gels and I will say ABH is extremely pigmented. It's quite dark, so it may be wise if you're choosing to buy ABH to go a shade down. I don't have thick or overly sparse brows. They are in between. ABH Dipbrow clung to all my hairs, was not clumpy and didn't dry hard but the color is very dark so it made my brows look definitely drawn on. The brush on ABH is a lot larger than your typical brow gel brush, therefore, it made application very messy. I liked that the brush was thin however it's too long so it was grabbing onto my peach fuzz hair closer to my forehead and getting on my skin. I had a lot of clean up after application when using ABH. AOA Go Brow has a short applicator making it the perfect size. It goes on easily & really clings to your eyebrow hairs. It gives life to your brows without looking fake. I was impressed with this brow gel for only $1. Overall I like ABH minus the applicator and I think I'd like it better if I chose a shade lighter but between AOA & ABH - AOA definitely wins. You could buy 18 of AOA's brow gels for the same price as one ABH Dipbrow! Wow!
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