Not very similar to the name brand.
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*Huda Beauty is certified cruelty-free according to Ethical Elephant but Sephora is NOT. Makeup Maven, Katie, says: Through a wear test, there was a clear winner between these two. The Sephora collection concealer is very full coverage but that's where the positive thoughts stop. It creases very easily and does not last very long at all. On the good side is HUDA BEAUTY. The unique applicator on the concealer is used to help depuff your under eyes which is a must-have for most people. The coverage is full and creamy. Looking further in, this concealer is not like the Sephora one at all. It is a cream which means it has more pigment than most concealers. This helps it last all day with that same full coverage and helps make it last without creasing. Although the Sephora one did not hold up to the HUDA, with the ever-growing concealers out there, there may be an affordable option that is the perfect dupe soon.
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