Not very similar to the name brand.
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*Neither brand is cruelty-free. Beauty gurus noticed some clear differences between these two products. They both claim to be a tinted moisturizer; however, NARS seems to have a little more pigment to its formula as it has a stronger color. They noticed that Sephora rubs on like more of a moisturizer and the color seemed to settle into lines on the skin. NARS felt like more of a foundation because it sat on top of the skin and did not settle into lines. Sephora's formula also felt a little thinner, which may relate to the lower pigmentation. Beauty testers also noticed that NARS had a much longer wear time than Sephora. Overall, it depends on what you're looking for. For a tinted moisturizer that acts as a foundation go for NARS, otherwise go for Sephora for a true moisturizer with some color.
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