Not very similar to the name brand.
*Both brands are cruelty-free according to Cruelty-Free Kitty. Makeup Maven, Kayla, says: Anastasia Beverly Hills Subculture eyeshadow palette is $42 for 14 shades while Makeup Revolution Reloaded Division eyeshadow palette is $7 for 15 shades. Subculture comes in a velvet palette with a mirror and a brush. The packaging is cool but it is not very user-friendly. It is hard to keep clean especially if you travel with it. Makeup Revolution comes in a plastic snap component. Side by side these look extremely similar as far as color but you can tell Makeup Revolutions shimmer shades are not going to be as vibrant as those in the ABH palette. Subculture has a lot of fall out while Division barely had any. Most ABH palettes are a bit powdery but Subculture is really powdery. A small dip with your brush in a pan and you get a lot of kickback. I did not have much trouble with the matte shades. They blended out pretty well for me and were pigmented right off the bat. The shimmer shades I applied with my finger and they were also very pigmented. The Division palette is extremely similar to Subculture except the matte and shimmer shades are not nearly as pigmented. Division is a muted version of Subculture. You have to build up the matte shades a bit more and use more finesse when applying the shimmer shades. Color-wise they are extremely similar. Makeup Revolution even mimicked the shimmer reflects that ABH did. Longevity-wise both brands held up well after a 12 hour day.