Not very similar to the name brand.
*Both brands are cruelty-free according to Cruelty-Free Kitty. Makeup Maven, Kayla, says: Anastasia Beverly Hills Eye Primer is $23 for 15 ml while Milani is about $7 for 9ml. Both brands only have one shade. ABH claims to be water-resistant. I have normal eyelids - not dry nor oily. Both products come in similar components. Both are squeezable silver tubes. Milani is nude in color and feels very lightweight & smooth. It blends out easily on the eye & dries down quickly. It’s not sticky in the slightest. ABH, however, is a bit different and during my first use of this primer, I went a little ham on the product and used FAR too much. You only need a TEENY TINY bit of product. ABH is some intense primer, the tiniest of drops will cover your whole eye area. The coverage is decent if you have some veiny eyelids like myself this will hide that. If you use anymore then that you will definitely be prone to creasing. ABH is a bit thicker in consistency & is a totally different color compared to Milani. It reminds me of a concealer formula. It gives you a bright white base that dries down matte and has a little bit of tackiness to it. Despite the tackiness, I was able to blend out shadows easily. Due to its white base, you definitely need a skin color shadow to be put on top after application. This primer would work great for any shadow - glitter, pigment, shimmer, matte, etc. It did a much better job at making my eyeshadow color pop than Milani. Both products work really well - my shadows lasted on my hooded eyes without creasing for about 8+ hours. However, ABH lasted and looked much better than the Milani side. I think for every day wear Milani is a perfect choice but ABH definitely reigns for special occasions and when you really want your makeup to stay put or doing very bright looks. Despite each brand being a good primer - I don’t think these products can be considered a dupe because there are too many differences in formula & color.