Not very similar to the name brand.
*J. Cat Beauty is cruelty-free according to PETA. According to Cruelty-Free Kitty, Nudestix would be cruelty-free but they produce in China. Makeup Maven, Kayla, says: Nudestix Magnetic Eye Color in Burnish is $26 for 3 grams while J. Cat Beauty The Big Eye Pencil in Shimmery Brown is $3.99 for 5 grams. For reference, I have hooded eyes with normal eyelids. (Not dry nor oily)Both products come in pencil form. Nudestix does come with its own sharpener. Color-wise these are very similar with Nudestix being ever so slightly lighter.Formula wise, these are quite different. J.Cat Beauty is much creamier and seemed to apply on my lid much easier. I felt like Nudestix tugged a lot during application. Nudestix is marketed at a 24-hour wear pencil that is ideal for oily eyelids & is easy to blend. I did not agree with any of this. Nudestix once applied is not easy to blend. Once it is on, it is on. You need to work quickly and even when I did I still got frustrated. I also thought it emphasized any fine lines that are on my eyelids. When I got home after an 8 hour day I came to find that Nudestix creased and the base color seemed to wear off & left only shimmer/glitter particles. It looked awful.J. Cat is marketed as a pencil that does not fade, smudge or crease with a creamy base. I agree with most of this. J. Cat was very easy to blend. After 8 hour wear, J. Cat did not crease at all but unfortunately, the color did wear off a bit. Not nearly as bad a Nudestix, though.I was so excited to try Nudestix but unfortunately I do not think their system is really any easier than powder eyeshadow or other stick formulations. If anything I actually spent longer on my eye look and it wore off quicker than the brand I put it up against. Definitely save your money here!