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*Both brands are certified cruelty-free. Makeup Maven, Kayla, says: Tarte Shape Tape Concealer in ‘Fair Neutral’ is $27 for 10ml. J. Cat Beauty Staysurance Concealer in ‘Custard’ is $7.99 for 4.8ml. Both brands come in a tube with large doe foot applicators. The shades of both products are not similar. Both brands have a slight chemical smell. Both brands seem to have similar claims. Long lasting, light weight feel, no caking or creasing. Full to medium coverage which I agree with. Using these brands for several days while testing I think they are quite similar. Tarte is slightly thicker in consistency but both brands do feel lightweight & creamy. Both brands blended out well, dried down well & once I bake I got no creasing. I have dark circles and both brands helped conceal them. Both brands lasted all day without any separation. I was pleasantly surprised with just how well J. Cat’s concealer worked on me and I would definitely repurchase over Tarte.
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