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*Both Huda Beauty and Iconic Beauty are cruelty-free. Makeup Maven, Kayla, found Huda Beauty for $65 for 18 eyeshadows at 16.6 grams and Iconic Beauty for $18 for 18 eyeshadows at 18 grams. Kayla says: Both products come in very similar packaging with their generous size mirrors and magnetic closures. Huda’s palette cover is gorgeous. My eye definitely went to that first. But it’s what’s inside that counts! Side-by-side the colors in both palettes look quite similar. The biggest difference (and you can tell just by looking side-by-side) is the shimmer shades. Iconic Beauty’s are pearl shade,s while Huda’s shades are more foiled. Iconic Beauty’s shades look chunky in the pan. Huda’s foiled shades are indented almost as if there was an issue in pressing the shades and there isn’t as much eyeshadow in the pans compared to the mattes. Upon some research apparently, that is an ongoing issue with this particular palette. Despite the texture difference, they did swatch very similarly. Iconic Beauty’s shades were not chunky at all with a slightly less dramatic sheen compared to Huda. Huda’s shades are more wet looking. But once on the lid you really cannot tell much of a difference - they all share the same reflects. Performance is the exact same. The colors are basically spot on - my favorite being Rose Gold. It is a pretty pink with blue and gold reflects. Iconic Beauty nailed this shade. The matte shades blend beautifully in both palettes. Neither have much fallout or kickback. I enjoyed both palettes. If you have been wanting to try Huda Beauty but didn’t want to shell out the $65 especially for an imperfect palette definitely give Iconic Beauty a try.
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