Similarity Rating: 80%
Noticeable differences--check the review.
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*Both brands are cruelty-free according to Ethical Elephant. Makeup Maven, Kayla, says: Glossier Boy Brow in Brown is $16 for 3.12 grams while ELF Wow Brow Gel in Brunette is $4 for is 3.40 grams. Both brands come in similar tubes but do have very different wands. Glossier is short while ELF is much longer. Despite this, it did not make ELF harder to apply. Colorwise Glossier is more cool-toned while ELF is darker. ELF has fibers in its formula. I do not have full nor super sparse brows I am a little in-between and both brands work really well keeping my brow hairs in place with no crunchiness or smudging. They do not look fake or have that glued down look.
They have very similar ingredients. Both have natural waxes to keep your brows in place without stiffness. Glossier has Carnauba Waxand ELF has Candelilla wax. Glossier claims to add growth to your brows but after using it for several months I did not notice any despite their claims.
In the end, I think you can get extremely similar results with ELF Wow Brow as well as save money AND get more product.
CONCLUSION Noticeable differences.
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