Similarity Rating: 50%
Not very similar to the name brand.
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*ELF is cruelty-free but MAC is NOT* Makeup Maven, Kayla, says: MAC is $22 for 5 grams & ELF is $3 for 5.5 grams. Both products come in similar containers with a screw top lid. ELF is in plastic while MAC is in glass. Texture wise they feel similar with ELF being much more creamy. The shimmer in ELF is very subtle - no chunky glitter. Both products are very easy to blend out. I do have hooded eyes and despite this MAC did not crease while ELF did by the end of the day. I think ELF would make a great inner corner highlight or brow bone highlight versus all over the lid. While these seem similar and look similar I think MAC outperforms ELF because who wants creasing by the end of the day?
CONCLUSION Not very similar to the name brand.
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