Similarity Rating: 64%
Not very similar to the name brand.
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*According to Cruelty-Free Kitty, e.l.f. is cruelty-free. Juice Beauty says they are cruelty-free. One of the biggest differences between these two products is that Juice is considered a clean beauty option while e.l.f. is not. Makeup Maven, Kimberly, says: e.l.f. Cosmetics Eyeliner & Shadow Stick absolutely blew me away compared to Juice Beauty Cream Shadow Stick. When I first swatched them, I immediately texted all my friends to save their money! The stick by e.l.f. was SO CREAMY and glided beautifully across my skin. The pigmentation was SO much better than Juice Beauty as well. In addition to the shadow, e.l.f. Cosmetics included an eyeliner stick on the other end! The one downside to e.l.f. is that they only sell one shade (brown) - but Juice Beauty did not provide many more colors (just purples). Regardless of shade options, I do not think Juice Beauty is worth the splurge!
CONCLUSION Not very similar to the name brand.
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