ELF 16 HR Camo Concealer vs. Tarte Shape Tape Contour Concealer Light Neutral

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*Both brands are certified cruelty-free according to Ethical Elephant. Makeup Guru, Kayla, says:Tarte is $27 for 0.33 oz & ELF is $5 for 0.2 oz. Tarte does have a larger shade range. Both have large doe foot applicators. Both have a chemical makeup smell. Both are very full coverage. I actually think ELF is easier to blend out and work with. I have very dry under eyes and I do get a bit of creasing when I under eye conceal with Tarte. However, with ELF I get very, very little creasing. ELF did not look cakey at all. I was pleasantly surprised with just how good this ELF concealer really is. Concealing a blemish it also works very well. If you are not a die-hard Shape Tape fan I would definitely give this a try, it did not disappoint.

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Also wanted to add, I have dark circles under my eyes and I usually have to color correct sometimes underneath my concealers, including with Tarte. However by buying LIGHT PEACH ELF concealer I did not have to color correct and it covered my dark circles very, very well!

Chrissy shopper


Very good dupe. I would actually say the elf has more coverage and a wider range of shades including fair. Tarte is great but can cake a little under the eyes. I would recommend to give this a shot really good if not better dupe for shape tape. Good job elf !



I can attest to just how wonderful the ELF Camo concealer in Light Peach is, especially for the price! I picked it up at a Walgreens for $5.00 & it covers! I was pretty amazed. I too use color correctors & no longer have to thanks to this. Also, little creasing. It’s great. My only caveats? A little goes a long way & as with all products in a tube like this, DON’T PUMP the applicator in the tube. It can cause the product to collect at the opening & on the applicator. It’s a great item though! I will be buying again!



Elf is also cruelty free, and though tarte as a brand is also cruelty free, tarte’s parent company isn’t



I’m relatively new to makeup and I also tend to use products until they expire/run out even if I don’t 100% love them. That being said, I’ve tried a handful of different drugstore concealers... the Camo Concealer from elf is the only one I have found so far that I actually like. Great coverage without being too cakey. A little bit goes a LONG way and it does cake up if overused. I typically use the tiniest dots of it under my eyes, blemishes, and places I want to highlight and then after I blend that out I sometimes use a couple of extra small dots under the eyes for darkness/bags. I can’t speak for Shape Tape, but the elf concealer is a big winner and a staple for me.



If I am a light in tape shape what color should I get in E.L.F.?



Perfect dupe! Doesn’t crease and amazing coverage!



I have both and prefer the elf. Stays on better very little caking and wrinkling.

Diana Natal Makeup


Me encanto, justo lo probé hoy de un lado el shape tape y del otro lado el camo concealer y lucían idénticos, en consistencia, aplicación, duración, y no me dejo lineas debajo de los ojos, de hecho creo que el de tarte marco un poquito más las lineas pero sin duda es un súper dupe. Mi favorito de ahora en adelante



I absolutely love the Elf camo concealer!!! I have freckles (I love my freckles) and when I conceal my undereye area for brightening it completely conceals my freckles. And any zit scars or flaws I may have! It lasts all day and doesn’t get cakey! My favorite by far. Oh and very little goes a long way with this one!!

Taylor k


Honestly....I’m a bigger fan of the elf!!! I have used both and shape tape is just so thick! The elf has the same coverage but thinner!



I’m a cheap makeup shopper. My foundation is Fenty but everything else is drugstore. I’ve never tried Tarte concealer but this ELF concealer is the best!!! I bought on a whim in Walmart and it’s the perfect color and like never creases.

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