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Both ELF and Kylie are cruelty-free. Makeup Maven, Kaleigh, says: Excited to try the Kylie Jenner Skin Concealer, I raced to Ulta the day it was released. To find my shade, I swatched about half of the colors on my arm (note: Kylie did a great job with her range of 30 shade options). Immediately after trying it I thought to myself why does this seem so familiar?! Then it hit me! It's exactly like the Elf 16 Hour Camo Concealer just not as good. Before we jump to life-shattering conclusions here let me explain. Kylie Cosmetics Concealer contains .22 Oz. of product and retails for $20, while the Elf Concealer contains .20 Oz. of product and retails for $6. When comparing swatches I will say that Kylie is quite impressive offering 30 different shades vs Elf at 18. The actual box packaging that the two products come in are different in design but both comparable in size. Kylie has the flashier boxing of the two. When smelling the products they both smelled very similar and not of fragrance but actual makeup product. The Elf version was slightly less harsh than the Kylie. The two products themselves are almost identical in appearance. Both are very clean and sleek clear plastic containers with Black letter branding and black caps. However, when you lift the caps off of the products you will immediately notice that the applicators are completely different. In my opinion, the Kylie applicator is very ‘cheap’ feeling. it is a thin stem that contains a small sponge at the end used to apply the product to the face. The design does allow it to be more precise and flexible but I am not a fan as I feel it will easily break and wear over time. The elf concealer, on the other hand, has a very similar design concept but their stem and sponge are both much larger (like 3x the size of the Kylie version) and much sturdier, but with little to no give. This just means that rather than 'brushing' the product on you are moving the wand with your hand. Personally, I prefer the Elf version. While all these things are fine and dandy how do the actual products compare?! Both products are very liquid and creamy. Both dry slower than other popular brands allowing you more time to blend the product. Both are not drying and both blend extremely well. However, I am someone who has a lot of freckles and discoloration and the Elf covered all of my spots with one application. The Kylie did not cover them after 2 coats. This is highly disappointing. The best way I can describe the Kylie Concealer would be that it is a slightly thicker foundation but not at all a full coverage concealer. I was VERY disappointed in the hyped-up product. This is an instance where I would not only tell you to buy the drugstore version but I would also tell you not to waste your money on even trying the Kylie version.
ELF is my go to. It’s definitely a staple in my makeup bag!
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