Not very similar to the name brand.
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*Both brands are cruelty-free according to Cruelty-Free Kitty. Makeup Maven, Kimberly, says: Kat Von D's Lock-It Edge Concealer Brush and Copy Cat Beauty Chisel Shader Brush are vastly different. The biggest difference is that Kat Von D's bristles are very dense, and has an intense, sharp edge on the bristles. Copy Cat's brush, on the other hand, is a lot less dense and is quite wide and round. The odd thing about Copy Cat's brush was that it felt more of an eye shadow brush than a concealer brush. As a girl with blemishes, Copy Cat's brush was easier to cover my problem areas. But, Copy Cat wasn't sold in a store near me and I had to order it online. If you are looking for convenience, Real Technique's Concealer Brush is a great dupe for Copy Cat. However, if you are looking to do sharp contouring, Kat Von D's Lock-It Edge Concealer Brush is the way to go!
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