Not very similar to the name brand.
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Both of these brands claim to be cruelty-free. Makeup Maven, Kayla, found Loving Tan for $40 for 4 oz and B.Tan for $15 for 6.7 oz. Kayla says: Both of these brands are heavily talked about on social media. A lot of influencers are given product to review or paid to review. I was excited to try both & give my honest review. I prepped before using each tanning mousse like you should - showered, shaved, exfoliated, dried off & moisturized. While these two tanners are a bit different (B.Tan is a 9-minute tanner & Loving Tan is a 2 hour) the results should be the same - a streak-free, long lasting golden bronze tan. Both are mousse formulas. Loving Tan smells like the usual self-tanner, I actually like the smell. B. Tan smells like play-doh. I wasn't really a fan. Loving Tan's color guide is dark brown while B.Tan's color guide is gray. Upon application of B.Tan, I was a bit put off by it. I looked like I just stepped out of a black & white movie. Application wise I think Loving Tan blended out over the skin much easier than B.Tan. Neither product was overly tacky after application. I actually felt like B.Tan was very drying. I kept Loving Tan on my skin for about 2 hours & showered off as the instructions said. I was left with a streak-free medium tan. My tan lasted about 5 days before it started to fade really well - no splotchiness. I left B.Tan on a little longer than 9 minutes per the instructions if you wanted a darker tan. After about 20 minutes I washed it off in lukewarm water per the instructions. When I got out - I saw no color difference that would indicate I had a tan. If anything the tanner left a strange ashy gray tint to my skin which I kind of expected after I applied it with its gray color guide. I was incredibly disappointed. I was really excited to try B.Tan since it's a 9-minute tanner & there seem to be so many positive reviews on the internet. But this was an absolute flop. I would absolutely pay the extra money for Loving Tan on this one.
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