Not very similar to the name brand.
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As far as packaging, the store brand included a protective seal but testers noticed that it was harder to spray than the name brand. Both products smelled strongly of alcohol at first but once rubbed into the skin the smell faded for both. Some testers thought the name brand was slightly greasier but others didn't notice a difference. The results of the comparison were split - half the testers thought the strong smell and difficult spray button on the store brand were deal breakers while the other half could look past that for the better price. This might have to come down to preference. *Some generics have been provided to Brandefy at no cost, but testers were unaware of this and therefore, it did not influence our opinions about the quality of the private label
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