Not very similar to the name brand.
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Testers were not impressed with this store brand. Its scent matched up pretty well to the name brand but the texture did not. The store brand was much thicker and harder to rub into the skin. Also, it left a lot of residue on the shower that wouldn't wash away with just water. That's not something you want out of a body wash. We recommend sticking with Old Spice in this case.
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