Some small differences but similar overall.
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Our makeup maven has been using Too Faced Shadow Primer for years and it's always been her go to. Until she found this eye primer by Just Kolour. Too Faced is $20 versus JK Primer which is $1.50-$5 depending on where you find it to purchase & she swears it is literally the same product. The packaging although different in color it's in a very similar tube. The color of the product is the same and the consistency of the product is the same. It works just as good as Too Faced primer and lasts as long as you do! Makes the pigment to eyeshadow better and does not crease throughout the day! We're very impressed with this dupe!
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