A Chocolate Lover's Guide to Store Brand Chocolate

Chocolate is a summertime essential- between the softly melted square of a Hershey’s bar sandwiched between a burnt marshmallow and two graham crackers to the sweet shell of chocolate dip encasing a Dairy Queen ice cream cone, chocolate finds its way into almost every summer dessert. Sometimes, you just need a little sweet treat to help you get through the day. 

Chocolate lovers, this guide is for you. Which store brand chocolate will best cater to your needs throughout the summer? 

For when you need something to pair with your nightcap…

Pick up Trader Joe’s “The Milk Chocolate Lover’s Chocolate Bar”. It has 45% cacao, making it the richest of the milk chocolates. This chocolate has a slightly fruity flavor that even verges on a liqueur type taste. Because of its darker taste and bitter qualities, this chocolate would best serve as compliment to the final drink of the night.

For when you’re trying to maintain that beach bod…

One square of chocolate won’t kill you. Whole Foods Organic Milk Chocolate bar with 38% cacao is made with entirely organic ingredients. It also comes in a smaller package than most other bars (read: portion control assistance) and has the fewest calories and grams of fat. But those high quality ingredients and Fair Trade certification come at a price- this chocolate bar is also the most expensive at $2.99 for three ounces.

For when in-laws are in town...

unnamed (1).jpg

Break out the fancy stuff. Lindt Dark Chocolate has a perfect creaminess balanced out by bitter notes. With 78% cocoa, this bar has the high class look and taste of an expensive chocolate that will be sure to fool your in-laws into overestimating your financial stability. You'll look and feel like a chocolate connoisseur as you nibble away at your square, pretending to not be wishing it was actually a Reeses Cup.

For when you're entertaining college friends... 

Incoming.  Shout out to Safeway, a big California grocery store, for having the best dark-ish dark chocolate on the market. We know how it is with college friends. You're all supposed to have classier taste at this point, but what age does adulthood really start anyway? If you're a Cali native, try out the Safeway Dark Chocolate with 78% Cacao when your taste buds haven't quite caught up with your age yet. It is technically dark chocolate (hello, adulting), but it is much sweeter than the Lindt Dark Chocolate option. 

For when you need to scoop peanut butter straight out of the jar…

We’ve all been there. Don’t bother wasting a spoon, just use a chunk of Harris Teeter’s Traders Madagascar Origin Belgian Milk Chocolate. This chocolate bar has 32% cacao, so the chocolate taste is mild but the sweetness is definitely there. With a nuttier flavor, this chocolate is the perfect match for peanut butter to complete a total melt-in-your-mouth duo.  

For when you don’t want to mess with tradition…

Hershey’s Milk Chocolate bar, obviously.

Kathleen BurnsComment