Kleenex vs. Great Value vs. up&up Facial Tissues
The rankings are in, and the softest tissue to "bless you" in is Kleenex brand facial tissue. In second place is Target's up&up brand (85% similar to the name brand), and in last place is Walmart's Great Value tissue with a similarity score of 80%.
Brandefy compares off brands (e.g., up&up) to name brands (e.g., Kleenex) to show you when the generic is as good as the name brand, and to reveal when it is not. Our purpose is to help you save time and money, and to have a good time while doing it.
When it comes to our noses, softness matters. This was our #1 criteria when comparing tissues to the name brand, Kleenex. We decided to leave aloe/ lotion/ other perks out of the equation and stick to basics for this comparison. We tried Target's up&up regular tissues as well as Great Value tissues.
Neither tissue was an identical match, but both store brands were the same size, same smell, and held up to the tear test well. For this, we stretched several tissues to the breaking point. We also did the water droplet test like you see on the commercials. Disclaimer: it is not as fun as it looks on T.V. We appreciated these similarities, but like we said, softness matters.
The Kleenex tissue was noticeably the softer tissue. We tried the blind test on several people, and the rankings were clear. Kleenex was the softest, but people found up&up to be a close second. The Great Value version wasn't terrible, but it was the least soft of the three. If you are going to switch to save, we recommend you switch to the Target brand.
Until we see the end of flu season, we will keep bringing you some helpful buys to ride it out!