Walmart Lotion Round-Up

Brandefyers love a round-up post because it means a testing party with snacks and geeking out over products galore. We tested seven name brand lotions against their equate counterpart.  See which generics measured up, and which ones missed the mark.

Brandefy compares store brands (i.e., equate) to name brands (i.e., Vaseline) to show you when the generic is as good as the name brand, and to warn you when it is not. Our purpose is to help you save time and money, and to have a good time while doing it.

Vaseline brand makes several different types of lotions, with various scents and consistency types.  We found that a particular factory is making many of the equate versions of Vaseline lotions.  The levels of similarity did differ a great deal.  

Starting with the worst Vaseline dupes, we gave the equate version of Vaseline Intensive Care Cocoa Radiant a similarity score of 65%. The Moisture Care Cocoa Divine lotion by Walmart had fairly similar ingredients to Vaseline, but what really marked it down was the smell.  Equate's lotion smelled sour and musky, off-putting!  Additionally, the Vaseline lotion dried faster, and had a better after-feel.  We will stick to the name brand here.

 We will keep using the name brand here, for smell purposes alone!

We will keep using the name brand here, for smell purposes alone!

Another Vaseline dupe that didn't quite hit the mark was the equate version of Vaseline Intensive Care Essential Healing.  We gave this one a 68% similarity score.  The equate Moisture Care Essential Review has a more pungent smell, and is less thick.  While they have similar ingredients, we found the percentage amounts of these ingredients to be different.  We suggest you stay with the Vaseline brand.

 The equate version of this Vaseline lotion missed the mark.

The equate version of this Vaseline lotion missed the mark.

Fear not, Vaseline fans.  There are some equate versions of other Vaseline lotions that performed better.  Walmart's Moisture Care Advanced Recovery scored a 75% similarity score to Vaseline Intensive Care Advanced Repair.  These lotions had a similar consistency and after-feel.  The equate version smelled slightly more baby powder-ish, but was not offensive.  The ingredient panel was extremely similar, but the name brand did have an additional paraben.  We think you may want to switch to the store brand.

 Similarity score: 75%... and one less paraben in the store brand

Similarity score: 75%... and one less paraben in the store brand

Another well-performing Vaseline dupe is equate's Moisture Care Aloe Cool, which is their version of Vaseline's Intensive Care Aloe Soothe. We gave it a similarity score of 82% because both lotions had a very similar smell and ingredient panel.  We found the equate version to be slightly watery, but not a huge difference.  We think you will like to switch and save here.

 This pair smelled the most similar to our testers!

This pair smelled the most similar to our testers!

We also tested two popular Jergens lotions and their equate counterparts.  We gave Jergens Shea Butter lotion and Walmart's Shea Butter lotion a 70% similarity score.  These two had a similar ingredient panel, but we found the name brand to have a sweeter smell.  Equate's lotion had a slightly thicker consistency.  We found the after-feel to be similar for these two lotions.

 Overall similarity: 70%

Overall similarity: 70%

Next, we tested the Jergens Original Scent Long Lasting Moisture to equate Classic Scent Dry Skin Lotion.  The lotions themselves were fairly similar across smell, consistency, ingredient panel, and after-feel.  We did, however, have to knock the similarity score down to an 80% because of a packaging flaw.  The equate version was extremely difficult to open, and we ended up unscrewing the pump top in order to test the lotion.  Not cool!

 Sometimes, what's on the outside does matter... poor packaging knocked this similar lotion down.

Sometimes, what's on the outside does matter... poor packaging knocked this similar lotion down.

Finally, we tested a Lubriderm lotion against equate Daily Skin Therapy.  This lotion scored an 80% similarity score to the Lubriderm Daily Moisture.  These two had similar ingredients and consistency. We liked the after-feel on both as well.  While the store brand had a slightly more chemical smell to it, we will still be switching to the store brand to save.

 Switch to save!

Switch to save!

We hope we gave you a little guidance for next time you visit the large lotion aisle.  Stay smooth this winter!

Carolyn Kochard2 Comments