up & up lotion vs CeraVe AM lotion
The CeraVe products are part of the reason we thought of the need for this website -- because the name brand may supplying the store brand, and we definitely recommend switching. Both the CVS and up & up version of the CeraVe product are the same as each other and almost exactly the same as the brand.
Packaging: Exact match
Ingredients: Almost exact match (may be using the old CeraVe formulation)
Feel: Exact same
Smell: Exact same