Equate Ointment vs Aquaphor
Don't be fooled by the fact these products have the exact same ingredient panel (and that it is actually easy to read for once) because the Equate Healing Ointment feels much different than the Aquaphor. It is slimier and much thinner. It must have a different ratio of inactive ingredients.
If you don't like the thickness of Aquaphor it may be worth a try but just know it is not the same!