Equate wrinkle serum vs ROC

 We vote "Do Buy" on the Equate version of RoC Deep Wrinkle Serum, but read on for a few minor differences. 

We vote "Do Buy" on the Equate version of RoC Deep Wrinkle Serum, but read on for a few minor differences. 

Our ingredient analysis shows that these formulations are almost identical. Both contain Retinol and there were only a few minor immaterial differences. We recommend saving the money by switching to the equate wrinkle correcting serum, but want to make you aware of a few minor differences!

 The equate bottle isn't as pretty as the RoC bottle. (The equate version is just basic plastic, whereas the RoC version is heavy plastic that feels like glass.)

The equate bottle isn't as pretty as the RoC bottle. (The equate version is just basic plastic, whereas the RoC version is heavy plastic that feels like glass.)

Our testers noted that the creams looked, felt, and worked the same, but there was a slight difference in smell. It was hardly noticeable to our tester, so unless you are a super-smeller, don't think twice about getting the Equate. Another difference we noted is that the RoC packaging is prettier, but they are both equally functional. So if you happen to be keeping your RoC cream out on your nightstand to double as art, stick with the RoC. If not, save by switching! Lastly, the coloring on the equate product is noticeably different. 

 There is a notable color difference in product! It looks more intense in this photo than testers noted.    

There is a notable color difference in product! It looks more intense in this photo than testers noted. 

 

 The ingredient panels are extremely similar, and most importantly each product contains the Retinol. 

The ingredient panels are extremely similar, and most importantly each product contains the Retinol. 

Meg GreenhalghComment