Equate wrinkle serum vs ROC
Our ingredient analysis shows that these formulations are almost identical. Both contain Retinol and there were only a few minor immaterial differences. We recommend saving the money by switching to the equate wrinkle correcting serum, but want to make you aware of a few minor differences!
Our testers noted that the creams looked, felt, and worked the same, but there was a slight difference in smell. It was hardly noticeable to our tester, so unless you are a super-smeller, don't think twice about getting the Equate. Another difference we noted is that the RoC packaging is prettier, but they are both equally functional. So if you happen to be keeping your RoC cream out on your nightstand to double as art, stick with the RoC. If not, save by switching! Lastly, the coloring on the equate product is noticeably different.