About Us

 Our team (from left to right), Carolyn Kochard, Meg Pryde, and James Graham.

Our team (from left to right), Carolyn Kochard, Meg Pryde, and James Graham.

 
 

What is brandefy?

Brandefy is a platform that compares store brands to name brands to help shoppers save time and money. By using our app, shoppers know when to switch to a high-quality store brand product to save money, and when to avoid the store brand. Brandefy’s iPhone app has over 1000 product comparisons. Shop confidently with us!

The company was in the University of Virginia startup incubator program in 2017, and is currently in the Lighthouse Labs Accelerator program in Richmond, Virginia.