About Us

 Our team (from left to right), Carolyn Kochard, James Graham, and Meg Greenhalgh. 

Our team (from left to right), Carolyn Kochard, James Graham, and Meg Greenhalgh. 

 
 

Who, and what, is brandefy?

Brandefy is an app that provides decision support for consumers when they’re comparing products in the store. We are on a mission to reclaim consumers time and money, so they can get back to the things they love. We are determined to create transparency around shopping decisions, focusing on generic vs. name brand products. From our inception in the University of Virginia’s incubator program, we have helped consumers avoid bad generic copycats and save by switching to great ones. Shop confidently with us!