About BRANDEFY

We're a startup out of University of Virginia determined to create transparency around private labels, to help consumers save time and money. It's frustrating that sometimes the store brand product is the same as the name brand version, but sometimes it's not. Right now, it's hard to figure out which is which. 

We're changing that by analyzing ingredients and using consumer reviews to pinpoint private label quality. Together we can outsmart the system. 
 

 The Brandefy Team at the i.Lab at the University of Virginia (June 2017)

The Brandefy Team at the i.Lab at the University of Virginia (June 2017)